Ultra Violet: Color of the Year 2018

Ultra Violet

We’ve just known the color of 2018, Pantone 18-3838 Ultra-Violet. A provocative purple shade that communicates originality, ingenuity, and visionary thinking.

With these words Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains the power of Ultra-Violet color: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Acabamos de conocer que el color del año 2018 será el Pantone 18-3838 Ultra Violet. Un provocativo tono púrpura que comunica originalidad, ingenuidad e implica pensamiento visionario.  

Leatrice Eiseman, Directora Ejecutiva de Pantone Color Institute, explica con estas palabras el  poder de Ultra-Violet: “Vivimos un momento que necesita inventiva e imaginación y esta es la clase de inspiración que conlleva el Pantone 18-3838 Ultra-Violet, un púrpura de base azulada que eleva nuestra conciencia y potencial a un nivel superior. Desde explorar las nuevas tecnologías y las galaxias, a la expresión artística y la reflexión espiritual, Ultra Violet ilumina lo que aún está por llegar.”

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